Chinese tech firm DreamSmart on Wednesday launched a series of new products at its AI Ecosystem Launch Event, including the Meizu Lucky 08 AI smartphone, AR smart glasses StarV View and StarV Air2, the smart ring StarV Ring2, and the Z10 STARBUFF esports edition vehicle jointly created with Lynk & Co.
DreamSmart’s chief operating officer Liao Qinghong said during the event that the company will establish parallel brands, Star and Meizu, while fostering an ecosystem that supports the development of three categories: smartphones, smart glasses, and smart vehicles.
Why it matters: The launch signifies DreamSmart’s ambitious expansion into diverse technology sectors. By establishing distinct brands and a unified ecosystem, the company aims to integrate its three main product categories, driving tech advancements and potentially reshaping consumer experiences across multiple industries.
Details: DreamSmart is building an AI ecosystem that integrates hardware for different scenarios, comprising AI smartphones, smart glasses, and smart vehicles.
- The Meizu Lucky 08, priced around RMB 2,000 ($285), boasts over 100 AI features. To enhance user convenience with AI functionalities, the phone is equipped with an AI button on the side that offers one-click search, taxi calling, clocking out, video meetings, and other functions.
- As part of its launch event, DreamSmart unveiled what it called the world’s first mass-produced esports vehicle, the STARBUFF, which allows users to enjoy computer games from the back seat. For a smooth experience with AAA games, the vehicle’s system is built on the AMD V2000A automotive-grade system chip and the AMD RX6600M discrete graphics card. The car offers a 17-inch OLED screen for the rear seat, a 1TB solid-state drive, 5G connectivity, esports seating, and space for a keyboard and mouse.
- The newly-launched StarV Air2 are waveguide display glasses that let users see the outside world through transparent lenses while viewing display info at the same time. Equipped with DreamSmart’s self-developed StarVision imaging system, the smart glasses weigh 44 grams and support real-time translation into 13 languages, along with features for meeting recordings and minutes, according to the company.
- Another model, the StarV View AR smart glasses, offer an immersive 6-meter (188-inch) screen experience, says DreamSmart. Designed for nearsighted users, the glasses allow individual adjustments for each eye, ranging from 0 to 600 degrees.
- The StarV Ring2 smart ring supports high blood sugar risk assessment and enables connectivity across multiple devices, allowing users to control smart glasses, smartphones, and smart vehicles with the ring. The smart ring also offers features such as sleep stress monitoring, temperature and blood oxygen trend tracking, and heart rate monitoring, the company said.
Context: In February, DreamSmart announced its All in AI strategy and halted its work on traditional smartphones. The company highlighted its transition from a smartphone company to what it called an ecosystem group.